Top 7 Tips For Optimizing Content For Social Media
Does your business use social media as its primary advertising platform? If so, then you’re probably looking for top tips for optimizing content for social media. Over half of the world’s population is on social media, and businesses have taken advantage of this by incorporating social media into their arsenal of promotional tools. However, how does an online business ensure that its content is getting the recognition it deserves? This is where social media content optimization comes in. Optimization is vital in ensuring that your content reaches the right audiences and gets increased engagement levels.
But, social media optimization can be a daunting and arduous task, especially with rapidly changing trends.
Let’s discuss the top 7 tips for optimizing content for social media. These strategies will work for all social media platforms, so be sure to implement them in your future campaigns.
Use Multimedia To Boost Engagement and for Optimizing Content For Social Media
Social media marketing has become one of the best marketing tools for any business to use. But, in order to gain proper traction, your social media strategy needs more than a simple product or service updates.
If you want to see major boosts in viewership and engagement, then visuals are the way forward. Social media marketing videos make up a whopping 82% of all consumer traffic, and you don’t have to be an Oscar-nominated producer to create them.
Nowadays, there are so many useful online media converting sites that can help in video production, such as ConvertFree. These sites allow you to convert and download any type of multimedia file and incorporate it into your video.
Having visually appealing content is one of the best optimization tricks out there and helps increase engagement. Some platforms even allow you to track essential engagement metrics, which can assist you in determining your upload schedule.
Don’t Be Afraid Of Hashtags
You can produce the highest-rated quality content, but what is quality if it isn’t getting noticed and shared? This is where hashtags come in and why you shouldn’t be afraid to go crazy with them.
Prioritizing searchability is key in social media optimization. You are likely to reach greater audiences just by incorporating a hashtag or two into your posts. Posts with hashtags receive twice the amount of engagement than posts without them.
Additionally, the integration of hashtags increases the probability of being found by users searching for specific hashtags associated with popular trends. So, try to be strategic with what keywords you are hashtagging.
To reach new leads and grow your audience, you should always include a hashtag section in every post.
Make Your Profile Pop
So, your account is gaining attraction after implementing the two previous tips. But how do we make sure that your new audience members are here to stay?
The answer is through the optimization of your profile. Having an updated and optimized profile is a great way to drive more long-term users to your page.
Be creative with your profile, but still have it in line with your brand and the content you produce. Having a snazzy and eye-catching profile picture is just the start. You should also include an informative bio that is to the point but also encompasses who you are and what your company does.
Lastly, if you have a website, then add it to your bio. This way, you can drive all your new viewers directly to your business page or wherever else you want them to go.
Quality Over Quantity
Many social media business users make the mistake of aimlessly uploading content whenever they please. But, quality is always better than quantity.
Uploading high-quality content at specific times of the day will have much better engagement than random posts.
In the beginning, you can play around with upload times and days to see which of them has the highest level of engagement. Once you find the perfect upload time, stick to it.
Posting repetitive and bland content will cause consumers to unfollow your brand.
Upload times will vary depending on the social platform. But usually, a post a day should be more than enough. For a more in-depth posting schedule in terms of social media content optimization, refer to the times below for the different platforms.
- Post between 3 to 7 times a week on Instagram
- Post between 1 and 2 times a day on Facebook
- For Twitter, you need to aim to tweet about 1 to 5 times a day.
Networking And Tagging
An easy way to increase viewer engagement and gain followers is to reach out to influences with a large fan following.
Look for well-known influences that are specific to your niche and ask them if they would like to collaborate with you. This allows their followers to have a direct line to your content for social media content optimization stays in place.
Don’t be afraid of tagging influencers, content creators, and companies in your posts as well. Doing so will increase visibility across social media platforms and increase engagement through new connections.
Once you have successfully published a post, it is important to monitor its engagement and track the comments. Always make sure that you reply and like comments left by users, especially if they are asking a question.
This gives your profile a human feel, and the interaction is good for business. Replying to comments boosts customer experience by proving that their queries are a top priority.
Having great customer service through replies is an ideal strategy for social media optimization.
Incorporate Emotion Into Posts for Optimizing Content for Social Media
Occasionally, you should be implementing meme culture into your posts to evoke feel-good emotions amongst users.
Additionally, global stats show that consumers are more likely to connect and follow a brand that takes a stand on societal issues. This further humanizes your brand and shows consumers you care about key values that go further than your brand.
Adhar Dhaval is experienced portfolio, program and project leader with demonstrated leadership in all phases of sales and service delivery of diverse technology solutions. He is a speaker sharing advice and industry perspective on emerging best practices in project leadership, program management, leadership and strategy. He is working for the Chair Leadership Co.