smart goals smart objectives smart goals examples
smart goals smart objectives smart goals examples

Do you have personal goals like being healthier in the next year or becoming a certified project manager? Just like personal goals, having well-defined objectives for a project is essential for success. No matter what type of project you are going to build, all the projects have objectives. For a client, better brand recognition and generating more leads are examples of project goals. A smart goal guides goal setting by putting together some criteria to increase the possibility of success. People often ask what are the smart goals for hotels, for students, for accountants? In this article we will discuss smart definition and give smart objectives examples and discuss what are the 5 smart goals.

What are the Objectives of a Project ?



A project objective defines the tangible and measurable “what” of a project. That means it describes achievable, comparable, applicable and realistic goals of a project. In other words, project objectives set guidelines to get from A to B. Therefore, clearly defined project objectives guide decision making throughout the project life cycle .

Project Goals or Project Objectives

Many people think that project goals and objectives are the same. However, they are different but interrelated concepts. Unlike objectives, goals are the high-level targets set by the business. Objectives have more detail levels. Projects may have one goal but many objectives for the goal. Objectives are the defined steps to reach the goal. It is better to set goals before to set objectives because the objectives help you to reach the desired end results of the project.

For example, “increasing sales” is the goal of a software development project and below are the objectives to reach the goal.

  • Identify competitors to make comparisons
  • Survey customers to understand their requirements
  • Making market research to understand if the product responds the needs.

How to Write Objectives of a Project?



As we mentioned above, having the right and well-defined project objectives is essential for success. Objectives are used to communicate project purpose, direction, value, efficiency, and progress.

In order to have the right project objective, you need to ask questions regarding those requirements. Because asking the right questions will help you identify significant project objectives.

For better understanding, let’s review the example below.

“Increasing sales by %20 within 24 months ” is the goal of a software development project of your company.  Now you will ask questions to find the right project objectives to reach this goal.

  • How do we increase sales by 20% within 24 months?
  • Why do we increase sales?
  • Is increasing sales helpful to increase the profit rate?
  • Should we be looking to decrease the costs while increasing sales?

In this example, you are questioning and thinking strategically about the goal of this project. Asking more questions will help you to set the right project objectives. If you can not answer them yourself, you can conduct a brainstorming session with your team members, stakeholders and the client.

How to Write Smart Project Objectives?



Up to this section, we discussed the difference of goals and objectives and we emphasized the importance of setting well-defined project objectives. Now, we will discuss how to set smart project objectives. Following the smart approach helps to make sure you have got everything in place while writing a well-defined project objective.

The SMART is the acronym of the following;

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

Smart Project Objectives



Now we will discuss each of them in detail.

Specific: The objective should be defined clearly. It should define a specific area of improvement or answer a specific requirement. Ask who, what, why, where and when questions while creating this part.

Measurable: The objective should be quantifiable, measurable and accountable. This will help you to track the progress of the objective and understand when it will be met.

Achievable: The objective should be achievable considering the resources and constraints. While creating this part of the objective, identify the steps to achieve the target and ask yourself how you will achieve it.

Realistic: This is one of the most important one. Make sure that the objective is realistic and practical. While creating this part, ask yourself if you have enough budget, time and does your team have the right knowledge to complete the objective.

Time – Bound: Make sure that the objective has a deadline or defined. Having a specific end date helps everybody to focus on the objective. It also helps the team to understand the relationship between related objectives. For example, Objective 1 cannot start until Objective 2 finishes or Objective 1 and Objective two should be completed at the same time.



Summary

No matter which project management methodology (Agile, Scrum, Kanban, Waterfall) you are using, you need to define project objectives clearly that all stakeholders agree with. Project objectives are set during the project initiation and they guide decision making throughout the lifespan of the project. You need to reach the project objectives in order to achieve the project goals. In order to achieve the objectives, you need to define them clearly and then support them with an action plan. Establishing smart project objectives helps you to set out your road map. If you perform this, you will increase the chance of your project’s success.

In this article, we discussed what a project objective is, how to set out objectives using the smart method.

Note that a well-defined objective is critical because it can affect every phase of the project life cycle .

Projectcubicle.com offers a series of articles to advance your project management skills and your career.

Further Reading

Guideline for traveling from vision to projects and back

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