Is It Still Profitable To Sell On Amazon For 2022?
Amazon Marketplace has the potential to reward entrepreneurs greatly. But if you’re not wise, it may also be a bummer for you. So, suppose you’re just getting started in business or considering retailing on Amazon for the very first time. In that case, it’s critical to evaluate the benefits and drawbacks to determine whether it is worth it! Here are a few benefits and disadvantages of selling on Amazon, with which you can easily weigh out whether Amazon is the right place for your business or not. Learn about how to start selling on Amazon and whether is Amazon profitable still in 2022.
- Setting up your business online on Amazon is much easier than establishing your webpage. Amazon offers excellent exposure, which comes in handy if you’re struggling to grow. But for this, you, as the owner of the business, should be able to live up to certain criteria laid down by Amazon. Submit a product description, transfer merchandise to the Amazon FBA (Fulfillment by Amazon) facility, and you’re good to go.
- With such an established market, you can attract a larger crowd. According to the recent reports, Amazon has over 150 million employees working under the company, with an enormous 197 million audience growth per month. In addition, most shoppers in the US have made Amazon their go-to shopping platform. This means your business, from the very start, will be exposed to a huge audience that can benefit you greatly. So we can say yes to the question of is Amazon still profitable in 2022.
- Business owners can use Amazon’s massive logistic network capacities by selling on the site. If a company chooses to participate in Amazon’s FBA program, it sends its merchandise to Amazon, overseeing the inventory management, delivery, and client service. Under this program, a seller’s products may be eligible for Amazon Prime’s accelerated two-day shipment, a greatly appreciated service among buyers. Amazon can become a fantastic alternative if you have impressive merchandise and haven’t yet established your supplier base.
- With more customers adding up to the audience base, Amazon is the ultimate platform for you to grow your business. After fulfilling specific criteria laid by Amazon, you can directly start your online retail journey on Amazon with access to the enormous audience without having to work on any business strategy. This is because the Amazon portal functions itself as a web browser; customers looking for your items will have no trouble finding you. This will help your business to grow without investing in any marketing. So, for example, if you’re selling niche products like Noyafa underground wire locators, Amazon can give you a healthy kick start to your business. But how to start selling on Amazon? Check out below.
- Besides the huge audience being an advantage to the retailers on Amazon, it also has its disadvantages. With such an enormous crowd, the level of the competition is unmatched. There are many retailers on Amazon who are selling the same products. For example, if you’re selling a common product like hair shampoo, many other retailers are trying to sell the same thing but of low quality. Now it is upto Amazon to decide which is the best. So, even if the former is the best among all, the one with the most votes (which can obviously be faked) appears at the top.
- Along with loyal retailers, many scammers and frauds lurk around on the Amazon Marketplace. Somebody making a huge order at the start of a hot sales period to wipe out your stocks, then repaying it all only after competition has taken all of the revenues whilst you were out of merchandise is one example of a scam. In addition, other vendors have taken over people’s goods profiles, have taken their profits, or even taken ownership of the listing. These kinds of scams are very common on Amazon or any online shopping platform for that matter, so you have to be extra careful.
- Nothing in the world comes for free, and the benefits of selling on Amazon are not an exception. For all the services Amazon offers to retailers, they charge a lump sum amount, which can be a little overbearing for budding entrepreneurs.
How to start selling on Amazon?
- Finding your product provider comes after choosing your specialization. Information about suppliers may be found in a variety of ways. Suppliers may be found on AliExpress, Alibaba, and other B2B marketplaces. There are certainly a few prospective sources you may locate. If you can, get their name, address, and any other relevant information.
- You must make an order after selecting your provider.
- If you don’t already have one, you must first sign up for an Amazon seller account. There are two different account types: pro seller and individual seller. The latter was free each month, but each thing you sell on Amazon will cost you roughly $1.
- To add your products to the site, you must first establish product listings. The process of generating your listing involves multiple steps. Images must be crystal-clear and of the highest quality. To take advantage of the free shipping options available to Prime members, make sure your purchases are “Prime eligible.”
- Sellers using Amazon FBA must pay close attention to their inventory. The amount of inventory is quite essential. As orders are placed, your inventory level on Amazon automatically decreases. Make sure your inventory level is updated often to reflect the product’s availability on your product listing page.
- Customers often consult the reviews posted by other consumers who have previously purchased the item, as is well known. Customer reviews on Amazon are crucial for your company. It is the reputation you have established with your intended market.
Over to you…
At first, the fee charges might discourage you from selling on Amazon. But once you’re all settled, it can significantly contribute to your business’ growth. So, don’t let these cons stop you from taking the step ahead and focus on how to start selling on Amazon. Because there’s nothing that wise planning cannot beat. Now, after going through the pros and cons, it’s up to you to decide whether selling on Amazon is profitable or not.
Adhar Dhaval is experienced portfolio, program and project leader with demonstrated leadership in all phases of sales and service delivery of diverse technology solutions. He is a speaker sharing advice and industry perspective on emerging best practices in project leadership, program management, leadership and strategy. He is working for the Chair Leadership Co.