How Whitepaper Syndication Helps In Lead Generation?
When you create and then publish white papers, chances are that you would like them to not only reach every person in your target audience but also generate quality leads. This is a challenge most businesses face and cannot be achieved easily. Fortunately, whitepaper syndication can help you generate quality leads. It can be defined as the process of getting your whitepapers published on other websites or platforms in a bid to reach more people. You can syndicate different types of content, not just whitepapers. You can also syndicate infographics, webinars, ebooks, podcasts, articles, and blog posts, among others. In this article, we will discuss how b2b whitepaper syndication helps in lead generation.
Table of Contents
Understanding Whitepaper Syndication
The term “White Paper Syndication” refers to the creation of an asset to publish it on the website of a third party. This item provides a brief overview of a service, product, or offer that includes a link back to your website. This is an excellent strategy for increasing the amount of quality traffic to your website. Your company’s SEO rating will improve over time as a result of the increased Trust Flow score you get as a result of certain syndicated content being shown first by search engines.
Your White Papers Reach Wider Audiences
Syndication plays an important role in helping businesses generate leads through the placement of whitepapers on wider audiences. This ensures that the content is placed on huge exposures compared to what the businesses would have achieved on their own.
For example, if you can reach ten thousand readers using a webinar for lead generation that serves to amplify your white paper, you can reach ten times more readers using the same webinar or even whitepaper through syndication.
B2B whitepaper Syndication helps convert whitepapers into content that can improve engagement rates with your customers. However, you have to make sure that your whitepapers are aligned with the personas of your customers. This way, you will succeed in the generation of quality leads.
Drives Traffic to Your Website
Did you know that a bigger percentage of websites do not generate organic traffic from search engines or social media platforms? Well, this is something you need to think about when developing a website.
The best traffic you can generate on your website is the one that can help you generate quality leads. These are leads that can be converted into customers. When creating whitepapers, you need to think about the traffic that you can generate from them.
This is why you need to syndicate whitepapers. Having your whitepapers published on other platforms helps in attracting more visitors to your website. With high traffic, you can convert website visitors into quality leads for your business.
Increases Brand Authority and Visibility
Syndicating your business whitepapers improves the authority and visibility of your brand. However, you need to do this regularly. In addition, you need to make sure that the whitepapers you create are relevant to the requirements of your target audience.
If you syndicate your whitepapers regularly while remaining consistent, you boost the online presence of your brand. This makes it possible for you to close in on areas that might have been difficult for your sales and marketing team. It also increases the chances of your business generating more leads.
To achieve the best results, you need to ensure that whitepaper syndication is on track. If you do not have the team or resources to do that, then reach out to syndication partners who understand how to effectively syndicate whitepapers.
Captures High-Quality Leads
B2B Whitepaper syndication plays a crucial role in ensuring that businesses generate the right and high-quality leads. This is done by ensuring that your whitepaper content is distributed to the publishers that target the right audience for your business.
Did you know that more than seventy percent of businesses rely on content syndication to meet all the lead generation requirements? Well, the main reason behind this is that syndication allows them to reach audiences that they would not be able to reach on their own.
Whitepaper syndication ensures that your whitepapers reach the audience with the right purchase power. Without this, you would be restricting yourself to your normal audience made up of your subscribers and loyal followers.
Provides Value to Your Audience
Whitepaper syndication ensures that you have provided value to your audience from the very first interaction. Deciding to purchase something from a company takes some time. Most customers research before they decide to buy from your business.
So how can you shorten this time and save your potential customers some time? Well, you can do that by ensuring that you are running an effective whitepaper or any other syndication strategy. This way, you can provide value to the audience easily.
When sharing your whitepapers on other platforms, you get an opportunity to provide value to every potential customer that reads the whitepaper even before they can interact with your business. You also get a chance to build your brand and show the expertise of your business.
Last Words on Whitepaper Syndication
Every business needs to generate valuable leads. Among all the strategies that you can use, whitepaper syndication is one of the most effective. As discussed above, businesses stand to reap a lot of benefits from whitepaper syndication.
White paper syndication is a fantastic approach for a company to get an advantage over rivals. White papers are a key component of content marketers’ B2B marketing strategy since they combine reasoning, facts, and data. These resources provide excellent tools for lead generating efforts.
David is a dynamic, analytical, solutions-focused bilingual Financial Professional, highly regarded for devising and implementing actionable plans resulting in measurable improvements to customer acquisition and retention, revenue generation, forecasting, and new business development.