Digital Asset Management (DAM): How it Will Make Your Company More Efficient
If your company uses digital assets, it needs a way to keep them organized. Otherwise, your marketers and content creators could spend hours finding the right assets or accidentally use the wrong ones. In the end, digital asset management (DAM) makes your startup more efficient.
What is Digital Asset Management?
A brand may be brought into harmony with the help of a digital asset management (DAM) solution. DAM solutions provide users the ability to store, distribute, and organize any and all digital material in a single area that is both safe and organized. Ensure that your team is able to locate, share, and optimize your digital assets in real time. And get the most out of your creative files, such as photographs, videos, and other types of media.
What Exactly Constitutes a Digital Asset?
You may produce, manage, publish, and share material with anybody within or outside of your company when you have digital assets. Digital assets refer to any kind of content that can exist digitally. In the quickly advancing digital environment of today, there is no restriction placed on the kind of things that may be considered digital assets. Assets may include digital files such as films, music, images, documents, and other types of media as long as the rights to use them are still intact.
Think about the many kinds of documents and assets that are often produced and distributed around your firm. Emails, videos, commercials, and social media posts are some of the types of material that are created by the marketing team, on which they also participate. Documentation of processes, blueprints, and workflow diagrams are produced by the teams responsible for operations and services. You could also be generating photos and material that you wish to make accessible to your network of vendors or suppliers on demand if you are working with a network of vendors or providers.
The use of digital assets, which are essential to the expansion and success of your firm, is almost ubiquitous across all departments. With the help of a digital asset management (DAM) platform, members of your team working in any aspect of your company’s operations may search for assets, work together on them, and share them with optimal efficiency.
10 Ways Digital Asset Management Makes you More Efficient
According to Mintek, 80% of employees waste half an hour a day retrieving critical pieces of information (like assets) to perform a task.
Here’s how DAM can save 2 ½ hours a week.
1. Communication and Collaboration with Digital Asset Management
It’s easier (and faster) to manage your digital assets when your team communicates with each other. Since a DAM platform can help you collaborate on tasks, teams can share information, assets, and suggestions with each other. Or, it can help you divide complex workloads easier.
2. Easily Track Down Your Assets
A business can have thousands of documents, sounds, images, videos, and more stored on their work computers and employees’ personal devices. An incredible DAM strategy allows you to manage all brand assets from a central location, where you can automate tasks in real-time.
3. Keep Track of All Your Assets
When you lose track of a digital asset management, it could take you hours, maybe even days, to locate it. But if your assets are stored in DAM software, you can find what you need when you need it, making your content accessible. It also means you don’t have to recreate assets you’ve lost.
4. Distribute or Redistribute Assets
The internet makes it easy for people to copy and redistribute your assets. But this can be a problem if your business relies on the protection of its digital assets. Instead of worrying about anyone misusing your public or private assets, you can protect your files within a DAM system.
5. Add Permissions for Security
The only way to prevent unauthorized asset edits, creation, or exchanges is by encrypting said assets with permissions. DAM software allows you to add passwords and/or lock authorization based on roles, campaigns, or seniority. This prevents assets from landing in the wrong hands.
6. Create Subgroups for Assets
Digital asset management works well when companies make good use of tags and groups. If you need an asset for a specific campaign, you can use the Digital asset management software’s search function to locate documents based on project-specific keywords, making your workflow more efficient.
7. Establish Version Control
Assets often go through multiple rounds of reviews and edits. And this can create assets that don’t resemble each other but are the same name. With DAM, editors and senior members are immediately aware when something changes or when an older version becomes obsolete.
8. Avoid Disruptive Bottlenecks
Traditional content management systems can cause bottlenecks when employees have to wait to continue on with a project. Digital asset management platforms give you the ability to check in on your team at any time. Hence, this eliminates the “stop and review” process and allows them to get on with their tasks.
9. Use Analytics for Asset Creation
Thanks to analytics software and other tools that collect data, you don’t have to guess whether an asset will perform as you hope. A DAM can look at key KPIs, such as share and click rate, to determine if a piece of content is successful or if you need to create an asset to address gaps.
10. Automatically Delete Assets
Although DAM software can update users on what assets should be in use, outdated or unusable assets may linger around your system. You can configure your DAM tool to automatically delete assets after a predetermined time or after a project or campaign is no longer relevant/in effect.
Dan has hands-on experience in writing on cybersecurity and digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.