Design thinkers and career opportunities. Promoting the use of Design Thinking in Business: the power of design opens new horizons in the business world…
Table of Contents
Design thinkers: Collaboration of imagination and reality
Design Thinking is the keystone for innovation; offers realistic and sustainable solutions for projects to reach a final and efficient point. Solutions are based on solid foundations as they are implemented after being tested many times.
The word design may seem to indicate an artistic concept, but in a sense, you will definitely need your imagination for this work. On the other hand, if your imagination can match reality and can offer precise solutions to your customers’ needs, you are on the right track.
Design thinkers make difference: Strategy, practical solutions
For example, people used to wait in line at banks. You were going to pay an invoice or send money to someone or someone would make a wire transfer to you, one way or another you had to wait in line.
How boring, tiring and a waste of time; but now the situation is very different, this is a good development. Now you don’t have to stand in line at a bank or hospital, standing behind someone for hours.
We have cute little machines that give you a queue number and even tell you about how long you should wait. Okay, who should we thank; a design thinker, God blesses him or her.
The cognitive, strategic, and practical processes through which new goods, structures, machines, and other items are created are referred to as design thinking. Experimentation, research, and studies based on knowledge and expertise in many design disciplines have developed the majority of the fundamental principles of design thinking.
Design thinkers: from past to present
When design thinking started out, it was called design science. Although people think this design idea is very new, this was a journey that started exactly 61 years ago.
The aim was the scientific solution of problems in the industrial field. Naturally, the focus was on engineering.
At that time, the main issue was: to cope with the problems created by the unstoppable advancement of technology.
So technology could well be combined with science and reasoning, and adapt in the face of rapidly advancing technology.
As a result, end-users could get results that make life easier. (Ticket dispenser, counter displays, numerator, etc.)
Design Thinking was on the rise in the business world in the ’90s. Behind this success, the design thinking model both adapted to the business world and was able to provide predictable and testable data.
Today, this method is one of the most important parts of the modern business world.
Design thinkers :Stages to the conclusion
5 Stages of design thinking briefly, empathy, definition, to generate an idea, prototype, and testing. Let’s explain in order of stages; you have to put yourself in the other person’s shoes,
What is the customer’s distress and reality, what kind of solution makes the end-user happy, this is the empathy.
You must accurately identify what the end-user suffers from. The customer does not want to wait in line at the banks, does not have time for shopping, checking in at crowded airports is pure torture.
The list goes on and on….this is the definition phase.
You’ve made the diagnosis, and now it’s time for treatment, right here it comes to generating an idea. There are issues that these customers suffer from. Generate an idea to solve the problems.
Turn your idea into a prototype after diagnosing problems. When you come to the testing phase, you have completed the design thinking stages.
So far, we have examined in detail the most important features of design thinking. Now the big bonus question comes to mind;
What are the career opportunities in this field, the problems in the business world do not end, and on the other hand, companies want to get ahead of their competitors every day. At least they don’t want to be behind their competitors.
So, if there is competition and innovation, it would not be wrong to say that the business world full of complex problems will open its arms to anyone who does this business.
It is not difficult to confirm this claim. Look at job ads, especially career-focused job search sites. People who want to work in this field would notice hundreds or even thousands of career opportunities.
Why should the business world choose this method?
This technique entails thoroughly examining all aspects of a project prior to taking action to resolve it. Human-centered innovation is aided by this feature. The natural tendency is to go right into fixing an issue, which may lead to blunders, lost effort, and unsuccessful initiatives. The following are some of the advantages of the design thinking method:
Strategic planning, Improve performance
You have to think strategically to solve the problem wisely. A problem is not one-dimensional. If this method is successfully managed, it is certain that it will increase business performance.
Reduced Risk because users and consumers are involved in the process, the risks and uncertainties that come with innovation are reduced.
Realistic Observations: Rather than relying on market research, the method is built on real-world insights from real consumers.
Applicability Right Away: To become a designer, you don’t need years of instruction. You can pick up new talents quickly and apply them to management and innovation.
Get out of the box
Standing out with its increasing popularity, design thinking, as a human-based methodological approach, paves the way for the emergence of creative ideas and ensures that these ideas are further developed with workshops where they are prototyped. All these efforts and innovative thinking systematics create an effect that shakes people’s stereotypes.
Design thinking is not just the job of designers; it cannot be seen as the job of innovation or R&D groups.
Many departments such as marketing, human resources, technology, corporate communication and strategy should integrate the design thinking model into their work.
Thus, creative solution ideas can emerge; Competencies such as creativity and different thinking can be triggered. Such activities aim to reveal insights based on triggering right brain competencies.
Wanda is the Director of Blue Horizons Professional Training Services which focuses on the delivery of PMI-SP, Stakeholder Management and other project related workshops, training, mentoring and consulting services. She holds a Doctor of Project Management from Harward University.