Design Thinking and Design Thinking Phases will enable you to find your way in the world of possibilities, without getting lost in the possibilities of customer-oriented thinking, problem solving and repeating the same operations.
Design thinking is the ability to solve a problem.
This is the ability to solve a problem; it is such a method that it is creative, innovative and eye-opening. It is an iterative process that necessitates a thorough knowledge of users and the re-definition of issues as necessary in order to find new tactics and solutions.
Once you know what design thinking is and how to apply it, you’ll find that it’s a phrase you can’t stop using in every part of your life. Design thinking is a people-centered innovation strategy that uses designer approaches to integrate technological potential with human needs as well as financial success.
Design thinking : What is the highlight?
This term may have an artistic connotation at first glance, but the situation is quite different from that; it is a solution-oriented method that scales businesses and is not at all simple.
What is the highlight of the subject, well; the application aims to solve problems from the perspective of the end- user. So you might think that if we can understand the end user’s point of view, we can settle the issue but that’s not the case.
Unfortunately, it is not enough to analyze only the market and end-user behavior, you also need to calculate all the probabilities and of course, You have to analyze and repeat these possibilities. All of these, possibilities, analysis of probabilities and being able to be repeated in every situation is actually an excellent tool, a tool that has become an indispensable part of the business world.
As a result, it becomes a valuable tool in the corporate world. When you know you’ve examined all conceivable outcomes and found a solution that addresses many pathways, you know you’ve delivered a successful product to your market.
It Is So Important In Business World.
The world has become increasingly interconnected and complex, and design thinking provides a tool to tackle all this change in a more human-centered way. Not only design teams, but different business units from different industries around the world are now using design thinking to deal with problems that are not well defined, complex or insufficiently unknown/uncertain.
Because the process allows us to reimagine these problems in a human-centered way and focus on what matters most to users.
This method teaches us to listen deeply with out-of-the-box methods, and to seek solutions to a problem by thinking creatively with a beginner mentality.
Design thinking has grown in popularity over the last several decades as a result of its role in the success of many high-profile, multinational businesses, such as Google and Apple, have had this to a remarkable effect. You can learn this extraordinary method right now from the world’s leading universities. Institutes encourage the use of this method.
Design Thinking Phases
The stages of Design Thinking or Design Thinking Phases may vary according to the training institutes, but five different stages are the constant elements of this method. While these stages are in order, Design Thinking may not be linear; it is worth emphasizing this sentence.
These stages are continually used by groups to evaluate, query, and enhance their products in order to better understand and improve the customer experience. Let’s have a look at the design thinking stages or phases:
Phases 1: Empathy is the key.
In order to solve the problem, firstly you should understand it well. If we are in the same page, you should consider what empathy can give you. If you can look at the event through the eyes of the end- user, you will understand very well what motivates him/her.
That’s for sure, you will certainly a very deep perspective on the user’s experience. Most importantly, you get rid of your prejudices, so you can easily analyze the real needs of people.
Phases 2: Definition: 50% of solving the problem.
Difficulties faced by customers; If you define the difficulties experienced by the customers correctly, you have solved 50% of the problem. The remaining fifty percent is about which problems you should prioritize.
Now let’s clarify what we mean; to provide a service for people who cannot go out shopping. Who are these people, the elderly, the disabled, or people who just don’t have time for shopping, maybe the people who can’t stand the thought of shopping; well they should be able to simply call or order online and a courier system to meet their needs may be the solution.
Phases 3: Generate Ideas.
Generating ideas is a golden path to finding solutions. Don’t depend on the old ways to solve problems. Continually generate ideas focused on solving problems, even if it sounds crazy. Remember that all the vital tools and inventions we use today were born from these crazy ideas.
Phases 4: Prototype – Start Creating Solutions
We empathized, we generated ideas, and we identified problems, now it’s time to come up with something tangible. Another name for putting something tangible is prototyping.
Now you can test your ideas, see your mistakes and correct them. You can create exact solutions, correct the errors and redesign them.
Phase 5: Test: Harvest Time
We’ve finally reached the final stage, and here we are: First of all, let’s underline that the phases of design thinking are not linear. What is the reason for this: the stages can go back and forth because each time you discover something new, and you naturally need to go back to previous stages and define them again and again. This process can move in a linear path, but it is so rare.
The testing phase is harvest time, as you can imagine. It is the time of testing prototypes and measuring the reactions of end- users. As a result of the tests to be carried out on end- users, as we mentioned in the paragraph above, you may have to go back to the previous stages to make adjustments. This process may have to be repeated over and over; until the end- user accepts the solution.
Wanda is the Director of Blue Horizons Professional Training Services which focuses on the delivery of PMI-SP, Stakeholder Management and other project related workshops, training, mentoring and consulting services. She holds a Doctor of Project Management from Harward University.