6 Best Video Marketing Software For Business – 2021

The digital marketing platform uses the promotion of brand products or services, and the more creative you are, the better engagement you can expect from the audience. How to be creative and attract the attention of the audience? To boost engagement requires creating out-of-the-box video content that is lucid yet unique. When wondering how to make the most of your creative ideas, the video marketing tools are available in plenty. It requires the latest and feature-packed video marketing software that helps give a creative touch to promotional videos of services or products.

Digital marketing professionals are aware of the impact of videos on the audience. The list of tools for video creation below can help the video content creators.

What are the Best Video Marketing Software Tools?

1. InVideo

InVideo is the perfect video marketing software to give a professional level touch to the video. It has plenty of template options to choose from and adds special effects to marketing videos. This could be the perfect pick for content creators to retain the attention of the audience online. 


  • efficient online video editor to create marketing videos 
  • easy for beginners and experienced 
  • It is a flexible video editing option 

To create a video of your memorable experience and give it a personalized touch, InVideo can help you do so. The data-driven video content influences the buyer’s purchase experience in the market. 


  • cost-effective option 
  • The file quality is not compromised 
  • It helps give a personalized touch to videos 
  • Cloud-based editing software 


  • Search functionality is not poor 
  • A bit in pricey range 


No free version is available

2. Promo

You can bring any idea to life in minutes with Promo. It is one of the most popular video makers available on the market.


  • allows the creation of videos from stock videos, stock photos, video clips, and music.
  • easy to use
  • flexible 
  • cloud-based


There are 3 versions that are starter, business and agency ranging from £9 to £69 as a monthly charge. You can try it for free!

3. Animaker

It is another excellent video marketing software option with different popular video styles to incorporate in videos. Functionalities to drag, drop, edit, and play are easy to use on the software. The professionals can use this video marketing tool. 


  • It gives access to its animated library, where you can use the animation characters, icons, and others 
  • Features like task management, user collaboration, suitable visual solution, file management are easy to handle on the interface 
  • Add special animation effects such as curve, camera in and out, transition, filters, and others 
  • One can use unique video styles on this platform, such as typography, whiteboard, handcraft, and the like  


  • It has a variety of options to work with 
  • Simple interface to start a project with
  • Steps are easy to follow to create a video on the platform  


  • Not available for use from all browser options 


It has one free plan with categorical options for business, personal, and startup plans.

4. Filmora

This is the perfect video marketing software for beginners with a variety of animation, filters, and style options to use. When beginners are in search of an efficient yet simple to use tool, this is the suitable option that helps give the much required professional touch to videos. 


  • It has advanced text edit, scene detection, stabilizing video, split-screen options 
  • Offers frame by frame preview, easy speed control option, import on social platforms, and many more 
  • Using video files, audio mixer, screen record, audio separation, and noise removal features are available on the tool 


  • Variety of animation and effects to use for video marketing 
  • It has advanced feature options for beginners 
  • It is a great value for money software 
  • It comes with an easy to use interface 


  • Use of the latest features are limited to paid plans 


$12.99 monthly for basic plans, $24.99 for standard businesses, $57.99 for premium plans.

5. Vimeo

It is one of the best video collaboration and distribution tools that help make videos for your brand. When in search of an embeddable video platform, this is the one. Invite team members on it to create, collaborate and share your work. 


  • Help create customized videos
  • Fastest to work with 
  • Ad-free interface to work on 
  • Excellent video quality 
  • Call to action, email marketing, social sharing can be done easily on the tool 


  • The tool offers a diversity of work to edit purpose 
  • Vimeo helps video uploading an easy task on different platforms 
  • There are different filters and effects to give a professional touch to videos  


  • Limits the use of storage 
  • It is a bit difficult for beginners  


It has Vimeo Plus, PRO, business, and premium versions, ranging from $7 to $75 as a monthly charge. You can get the one that suits your purpose of video editing the best.

6. Videoshop

When users search for a video marketing tool to offer the best user experience, this is the suitable one to try. It is a feature-packed one that has plenty of options and takes the video to the next level. It is a perfect option both for experienced and beginners and has access to plenty of editing options. You can easily download the software and start using it. 


  • It helps in easy adding music to video files 
  • Combining video is no more hassle on this platform 
  • From trimming videos to adjusting video speed and adding effects, it can be done using this tool
  • The sound effects, transitions, are easy to use
  • The edited video file is easy to be shared online via YouTube or other platforms 


  • Fast and easy option to edit videos 
  • It helps combine video clips in just a few clicks 
  • Ability to add filters, effects, transitions  


  • The features are free to use only for a limited time 


The software is available for free both for iOS and Android users and perfect for mobile users to give the required personalized touch to video files. 

Wrapping it up

You have to choose the right video marketing tool that would be suitable to meet your requirement. After you have known the features in detail, it would help you choose the right option. Try with a simple option to help you learn the complexities and help edit the videos better, giving them a professional touch. Whether for personal or business purposes, there are options available, and it is recommended to use the free version of the software before you opt for its paid or higher version. 

See Also

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