7 Deadly Sins in Social Media Marketing that You’re Unaware of
Businesses need to be cautious when using social media platforms. If you craft your marketing plan correctly, you can end up with a legion of followers who promote your products and your business for you. You can certainly go a long way towards avoiding public wrath by understanding these seven deadly social media marketing sins and doing everything, so you don’t commit them. First of all, what is social media marketing plan and social media marketer in the first place?
What is Social Media Marketing?
Social media marketing (SMM) is a form of internet marketing that involves creating or distributing content on one or more online services to drive traffic, like:
It’s an effective tool for businesses looking to build brand awareness, increase sales, and grow their audience.
7 Social Media Marketing Sins
Here are seven deadly social media marketing sins you might not know about:
Posting way too often
To avoid being seen as a spammer, keep your post limited. Nobody wants their feed flooded with constant sharing. That’s one reason some people use apps like Buffer, which allows you to schedule posts ahead of time, so they don’t appear all at once.
According to HubSpot, it takes approximately 3 seconds for someone to decide whether or not to read something. So, to get noticed, ensure you only share things that interest your target audience.
Not double checking before you post
It’s easy to click “post” without thinking twice about your posting. To ensure that the right message you want to convey gets across to your audience, you should check it carefully first. This includes making sure that your spelling, grammar, and punctuation are correct.
You also want to make sure that your message isn’t offensive or inappropriate. And if you’re posting photos, make sure you’ve been given proper permission from those involved.
Thinking every social media platform is the same
You might be mistaken if you think the same photo you use on Instagram would work well for Facebook. Each platform comes with its unique features, so you’ll have to adjust accordingly. For example, Facebook doesn’t allow links in status updates, but Instagram does.
Keep in mind that every social network needs to be managed differently. What works on one will not necessarily work on the others.
To succeed at social networking, social media marketers must be fluent in several social networks. They need to understand how to create content and engage on each network for social media marketing.
Jumping on every trending topic
It may seem tempting to jump on any trend that comes along. However, when done wrong, this could backfire on you. If you do this, you risk becoming irrelevant very quickly. Instead, focus on topics that are relevant to your niche.
For instance, if you’re promoting fitness equipment, you probably shouldn’t be discussing politics. It’s better to stick to topics that relate to your business.
Using the wrong hashtags
Hashtags help you connect with other users who are interested in similar topics. However, using the wrong ones can lead to missed opportunities.
Let’s say you run a restaurant. If you hashtag #adventure, you won’t find many customers searching for restaurants. On the other hand, if you tag #restaurant, you’ll find plenty of people searching for places to eat.
Being afraid to ask for feedback
Social media platforms are also a perfect avenue for getting feedback. But if you’re afraid to ask for it, you’re missing out on an opportunity to improve your product or service.
Ask your followers questions such as:
- How did you enjoy our latest blog?
- Did you notice anything we could change?
- Or perhaps tell them: We’d like to hear more about your experience with our company.
By asking these questions, you give them a chance to tell you what they liked and didn’t like about your brand.
Ignoring negative comments
Negative comments aren’t going away anytime soon. They’re likely to increase as time goes by. So rather than ignoring them, try responding to them.
This allows you to address the issue directly. Plus, it shows that you care enough to listen to your customers’ concerns.
How To Avoid Making Those Mistakes in a Social Media Marketing Plan?
Every modern social media marketer knows that social media is important. That’s why they spend hours creating quality content and engaging with their audience.
But sometimes, marketers forget that social media is just another form of communication. As such, it requires the same level of attention and effort as traditional forms of advertising.
Here are six strategic tips to keep in mind when managing your social media accounts:
Consistency is key. If you post once a week, make sure that you post something every single week. This way, your audience will know exactly when to expect new content from you. It also helps to have a schedule so that you don’t end up posting too much or too little.
Keep things simple
Don’t let yourself get carried away with fancy graphics and images. Remember, most people use social media to share short snippets of information.
Instead, keep your posts brief and easy to read. Use bullet points whenever possible. And always include links to additional resources.
Focus on quality over quantity for social media marketing
You might think having many followers means you’ve succeeded at social media marketing. But this isn’t necessarily true.
If you only post mediocre content, you’ll never gain traction. Instead, aim to create high-quality content that your audience wants to share.
Don’t ignore negative comments
As mentioned earlier, negative comments are here to stay. So instead of ignoring them, respond to them. This not only lets your audience know that you value their opinions, but it also shows you care enough about your business to take the time to address issues.
Ask for feedback
Asking your followers for feedback is one of the best ways to improve your products and services. In addition to giving valuable insights into what works and what doesn’t, it can help you build stronger relationships with your audience.
When someone asks you a question, answer it within 24 hours. Otherwise, you risk losing credibility among your followers.
Plus, there’s nothing worse than waiting days before answering a question. It makes it seem like you’re not interested in helping your followers.
Final thoughts on What is Social Media Marketing and Possible Mistakes
Now that you know about some things that can be destructive to social networking sites don’t let yourself commit these seven deadly sins or get caught up in these bad habits.
Choose a better social media marketing plan. You can choose one that will increase your audience, or you can hire a trusted social media marketing expert to improve your engagement and raise your revenue. It’s up to you.
Adhar Dhaval is experienced portfolio, program and project leader with demonstrated leadership in all phases of sales and service delivery of diverse technology solutions. He is a speaker sharing advice and industry perspective on emerging best practices in project leadership, program management, leadership and strategy. He is working for the Chair Leadership Co.