5 Ways to Balance Presentation Design and Delivery
Imagine that a particular presentation is being assigned to you and two of your colleagues to be delivered at similar conferences. Despite identical slides, your presentations will be individually different and diverse because of the way you present them. Hence, it is vital to ensure that a good deck of presentation slide design is backed by great delivery. As there has to be a reciprocal relationship between the two for a balance design and delivery.
Design and Delivery – The Two Sides of the Same Coin
Design and delivery go hand in hand; one cannot function well without the other. For instance, your slides might have excellent visuals, the best curation of facts and figures, and the most spectacular themes, but if they are not complemented well with the right delivery, your design efforts can go down the drain! And the same applies vice-versa.
Thus, giving equal importance to design and delivery and striking a balance between them is crucial to ace your presentations. Here are a few tips that will help you do so –
Weave and Narrate a Story Around the Core Message
The best way to instantly hook your audience’s attention is by introducing anecdotes, experiences, and narrations. When people listen to stories, they immediately try to connect to them. The use of examples of real-life people in your presentations can help your viewers resonate better and retain information and concepts. It allows them to remember your presentation for much longer.
For instance, if you’re a teacher presenting to a group of students, remember to narrate the story of how Einstein was thrown out of school for being not bright. Later, with his efforts, he became one of the most celebrated scientists of all time.
The prime pathway to creating a great presentation is to focus on understanding the narrative. Presenting these narratives in an efficient manner can invite engagement and interaction and help you deliver an exquisite presentation.
Structure Your Content Well and Complement it with Your Voice in Presentation Design
The most important step in designing and delivering a presentation is creating its outline or a draft. This helps categorize information and craft a well-structured index.
Imagine sitting through a presentation with outstanding data. But everything seems all over the place with chaotic slides and unorganized delivery. No matter how informative the presentation, you would lose focus in a minute.
Along with content structure, the pace and tone of your volume also matter. Speaking too quickly or slowly can make your performance boring and unprofessional. Rather, utter words at a normal pace so your audience can follow your speech along your slides. Your pace also helps determine your dedication to the subject. When you deliver content in haste, it appears as if you wish to get over your presentation quickly. However, if you slow down excessively, you can make the topic seem uninteresting.
Thus, striking the right balance between your pace and delivery in presentation design can determine the outcome of your presentation.
Catch Audience’s Eyes with High-Definition Visuals
Graphics is one of the most preferred ways to convey information and depict data. However, it is extremely crucial to use visually appealing graphics that can captivate your audience in a blink. If you find creating such visuals from scratch difficult, try using pre-designed PowerPoint graphics and notch up your slides!
Well, upgrading to better visuals such as mind maps, flowcharts, and content organizers is necessary. Using organizers can help you impart factual information, depict various points, denote keywords and their meanings, etc. It is an excellent way to explain complex concepts in a gist.
Your graphics might represent the best data collection, but it would be of little or no value if you cannot explain them well to your audience. Hence, it is crucial to know your bar graphs, statistics, pie charts, and other diagrams in a detailed manner. It will help you establish your stature as a presenter and reflect your knowledge about the subject.
Make Eye Contact When Showing Presentation Design
Have you ever observed how people who speak without maintaining stable eye contact are often unsure of their words or are not confident about their speech? When you maintain eye contact, you foster engagement and interaction. Besides, maintaining eye contact will help you present your ideas assertively and attractively.
During your presentation slide design, your audience will look at the slides and will draw their attention away from you. However, if your slides are not up to the mark, your viewers may find themselves lost or confused while juggling their attention between you and the presentation.
Keep it Simple – One Takeaway Per Slide
Let your audience seek your message. While crafting slides, ensure one slide revolves around a key takeaway or highlights a single topic. Avoid including multiple ideas in one slide, as it can get overwhelming and seem difficult to comprehend. You can try highlighting the main keywords and notes in the title or the subtitle.
It is also crucial to pay heed to your delivery. Make sure that you follow the principle of one concept at a time, and do not badger your audience with multiple ideas, as it could overwhelm them.
Conclusion on Balancing Presentation Design
It may not seem easy to balance design and delivery at the beginning of your few presentations. However, with ample practice and experience, you can master the skill and conquer the stage with presentation slide design. We recommend you experiment by incorporating multiple ideas into your presentations and analyze your audience’s response to each one of them. You can use that feedback to guide you through your next presentation endeavors and notch up your game
Ananya Prisha is an enterprise level Agile coach working out of Hyderabad (India) and also founder of High Level PM Consultancy. Her goal has been to keep on learning and at the same time give back to the community that has given her so much.