If you are wondering what is trending on social media, we must look at all social media trends in platforms we use everyday. From new technologies to shifts in user behavior, here’s a comprehensive look at what to expect in social media. Here are some of the most anticipated social media trends for 2024 we will witness.
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Key Takeaways for social media trends
- Rise of AR and VR are reshaping social media interactions and communication.
- Also, emergence of niche social platforms tailored to specific interests.
- Influencer marketing trend on social media is evolving with a focus on authenticity and long-term partnerships.
- Integration of NFTs in social media leads to content monetization.
- We see a rise of social audio platforms for real-time audio conversations.
- Continued popularity of fast and quick content and Stories work for real-time engagement.
- Video content is dominating with short-form videos gaining popularity.
- Social commerce is expanding across platforms for seamless shopping experiences.
- Community building and engagement are now act as a priority for deeper connections.
What is trending on social media in 2024?
What is the popular content in 2024?
In 2024, popular content will continue to be dominated by video. These are particularly short-form videos on platforms like TikTok and Instagram Reels. Ephemeral content, such as Stories will also remain popular due to its temporary and authentic nature. Additionally, there will be a rise in social audio conversations and augmented reality experiences.
Rise of AR and VR
Augmented Reality (AR) and Virtual Reality (VR) are about to shake up your social media experience in 2024. Platforms like Snapchat and Instagram are already rolling out AR filters. So that users can jazz up photos and videos with some seriously cool effects. And let’s not forget the Metaverse. It is gaining traction as big tech companies invest cash into it. As these tools get easier to use, we expect a whole lot more social media fun with by AR and VR!
The Emergence of Niche Social Platforms
According to Statista, niche social platforms saw a 20% bump in user engagement in 2023. While Facebook and Twitter are still hanging in there, specialized platforms are popping up for every hobby. Whether you are into fitness or sustainability lover, there is a platform or group for you.
These niche platforms are a like treasure for businesses looking to connect with a focused audience. If you can manage tuning into the specific needs and interests, you can differentiate your content.
Influencer Marketing
Influencer marketing is still a good way for brands wanting to boost their reach and conversions. But guess what? Things are changing! Consumers are getting pickier about who they follow and what they engage with. But also we know that nearly 70% of marketers are planning to pump up their influencer budgets in 2024.
trend on social media
Micro-influencers are stepping into the spotlight. Because they are often racking up higher engagement and a loyal fan base. Authenticity is key here. Because nowadays people crave real and relatable influencers. So, the smartest influencer strategies will focus on building long-term partnerships instead of quick one-off deals.
NFTs trends for social media
Non-fungible tokens (NFTs) may seem like a technical finance term before. But now, they are in the social media trends as well. And they are changing the way how content creators earn money from their posts and stories.
In 2023, the NFT market surpassed $41 billion in trading volume which is super high. This is indicating a increase in interest and adoption of them. Platforms like Twitter and Instagram are exploring ways to integrate NFT features to help creators sell their digital assets and make more money.
AI and Personalization: social media trends 2024
AI is playing an increasingly significant role in social media experiences. With personalized recommendations to chatbots and virtual assistants, AI technologies enhance user engagement more.
Twitter and LinkedIn especially are AI algorithms to deliver custom content to users based on their interests and behavior. This not only increases engagement but also strengthens user loyalty.
The Rise of Social Audio: current social media trends
Audio-based social networking is another popular trend in 2024. With Clubhouse, this social media trend is leading the way. Users are using social audio platforms to have real-time audio conversations and connect new friends or buddies.
Twitter recently introduced Spaces. This platform is allowing users to host live audio conversations with their followers. And we can say that this trend will gain popularity in time.
Ephemeral Content and Stories
Snapchat and Instagram stories has become immensely popular because they are temporary nature and authentic feel, and people love them.
In 2024, we can see rise in ephemeral content consumption if more brands use Stories to connect with their customers. The quick nature of Stories encourages FOMO (fear of missing out) and spikes engagement rates among users.
Video Continues to Reign Supreme among Social Media Trends for 2024
Video content remains as top content thanks to its visual appeal and storytelling capabilities. Cisco predicts video content will account for 82% of global internet traffic in 2024.
Short-form videos are very popular thanks to platforms like TikTok and Instagram Reels. As attention spans decreases, brands and content creators are using 10 second video content to convey their messages.
Social Commerce Expansion
Social commerce is also changing how people shop online.
In 2024, social commerce will expand significantly across various platforms. This expansion will be enabling users to find, browse and purchase products without leaving their favorite apps such as Instagram shop. Because Instagram offers shoppable posts and in-app checkout options.
What Is Important When Applying Social Media Trends 2024 into Your Strategy?
When applying social media trends for 2024 into your strategy, it is important to consider authenticity, relevance and audience preferences. You should focus on building genuine connections and using niche platforms and best content formats.
Community Building and Engagement
2024 will need businesses to build communities and meaningful engagement with real people. Social media platforms will offer a safe space for users to connect with like-minded people.
When we look at Facebook groups, Telegram or reddit pages, we see it is all about creating fuzzy feeling of belonging and connecting. So, brands should look for niche and authentic ways to bond with customers. Because it can lead to a whopping 5x boost in customer loyalty!
Privacy and Data Security Concerns
But also there are more serious issues. It is about privacy and data security. Social media platforms are under the spotlight for data processing. Because we see data breaches in the headlines each day. So, people are waking up to process of personal data handling.
So the platforms are tightening their privacy measures to meet these demands. But users are getting smarter about their digital world. And they are looking for other platforms that respect their privacy and give them more control.
Conclusion on Social Media Trends for 2024
For 2024 and onwards, some things are pretty obvious. For example, social media is still going to be the life of everything. Video content is taking center stage and AR/VR tech is popping up. Hence, the social media game is changing fast.
For business perspective, they need to keep up with all these changing social media trends. Once you got to learn how to manage video marketing and connect with those niche communities, your followers and sales will increase.
With more than 20 years of progressive experience as Program Manager and Project Manager had led complex IT projects/programs in a wide variety of industries in America, Latin America & Italia.
Mario Bisson Andini is an advanced Program Manager who is the founder of Bisson Training.
