How to Develop a Content Writing Style that Reflects Your Brand’s Voice
Whether you are writing a blog, articles, white papers, or just some simple social media posts, you’ve got a brand and a business, and it is time to connect the two and give your brand and business a real voice with the written word. But it can be very hard to develop a consistent content writing style that carries your brand’s tone across different formats, platforms, and sometimes different writers.
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If your business wants to create a voice for your brand but feels voiceless and has no idea where to start, then this article is going to be for you. Let’s get started and by the end of this article, your brand will have some direction on how to find its voice.
Figure Out The Tone Of Your Brand
No matter your business, you will fall into one of two camps when it comes to your voice. Your voice will either be personal or professional, and the business you are in will likely determine what type of voice you will take up. For example, if you are a lawyer and in the business of helping people get the compensation they deserve after an accident or wrongful injury, then you probably want to have a professional voice.
A professional tone is going to get your professionalism and the expertise of your lawyers across to those who are reading your work. A playful tone will make it very hard to take your website seriously, and that will make it hard for clients to take your lawyers seriously. Then they will go and work with a different lawyer who seems a bit more serious.
A playful tone is perfect if you want to strike up a rapport with your audience and make them feel like they can trust you. For example, if you own a wedding photography business, while there is some professionalism, you want to focus on talking to your clients and making them feel like you are the only one who can capture the magic of their special day.
Many businesses will end up using a mixture of both personal and professional language in their marketing or on different social media platforms, but you will be predominantly using one over the other.
Treat Your Business Like A Person
Nearly every single person in the world has a way that they speak such as unique content writing style. They use a certain accent, certain slang words, or speak in a certain cadence that makes them distinguishable from others. What if your business had a ‘person’ that represented your brand? If your business already has a mascot, then you can use that, and if not, create a hypothetical one.
What does your brand wear? What country are they from and what part of the country are they from? Do they have any verbal tics or slang words they love to use? Answer these questions and world-build a bit about who your brand is. Are they straight-laced and all business? Do they lean back while speaking and invite their listeners in? Do they just have that kind of voice that everyone can trust?
Once you have these questions answered, you can start to imagine what your brand will sound like.
Look At Examples From Others In Your Field for Content Writing Style
If you still don’t have a brand voice, or maybe have a voice but don’t quite know how to use it to communicate with customers, then take a look at others in your field. Even if they are your competition, it is very likely that they have a brand voice that is effective at bringing people to their products and services, as well as using a citation website like Quillbot to generate and cite different types of reference materials in different formats for extra trust.
Read some of the web pages or blog posts and make note of how they communicate across their websites and social feeds. Then imagine how your brand would do the same.
Keep Your Content Writing Style Consistent
Especially starting out it can be very easy to fall ‘out of character’ with your brand and go back to being voiceless. Try to be as consistent as you can when it comes to your brand’s voice, and don’t be afraid of speaking as your brand on social media or with customers. Like any skill involving voices, it is going to take some time to get comfortable with it and get your customers willing to buy from your brand.
However, once you stick with it enough it will become the voice of your brand and soon your customers will know that voice and associate it with your brand and your identity. Once that happens you will find that your sales go through the roof. Don’t give up when it comes to getting that perfect brand voice, because it will come, and all of that hard work will have been well worth it.
In conclusion, developing an effective content writing style is vital for capturing and engaging your audience. By employing a few key techniques, such as using clear and concise language, incorporating storytelling elements, and optimizing for search engines, you can create content that is both informative and enjoyable to read. Additionally, understanding your target audience and tailoring your style to their preferences will result in more meaningful connections and higher conversion rates. So embrace your unique voice, experiment with different writing techniques, and don’t be afraid to inject creativity into your content.
Business Developmeny Manager at PAS InfoCom Technologies Ltd. Experienced in project management with a demonstrated history of working in the information technology and services industry.