How Can Call Tracking Help Your Business Grow?

Call tracking is an important software tool to help your business grow for various reasons. If you’re unsure about its benefits for your business, this article will take you through some of the key reasons why implementing call tracking could be your next best business investment. Now, it’s time to take your company to the next level with call tracking…

What is call tracking?

It’s useful to cover the basics of call tracking to clearly understand how to best start your business’ growth potential.

By using the software, your business can receive data on each campaign and channel that started a customer’s journey, and at what point they made a call.

By doing this, you can record important elements of each call, such as the call volume and any important keywords used.

Now that the foundations are covered, how can call tracking help with long-term business growth?

Better paid ads performance

With call tracking you’ll be able to identify which keywords drive calls, helping to convert more paid ads with a clear way of spotting trends through conversations.

In particular, pay-per-click (PPC) call tracking helps to see conversions from calls and clicks, for a better view of your PPC ad performance.

With a more realistic view of your paid ad performance, your business can make more informed decisions, which in turn can cut wasted spend and maximize your overall marketing budget.

This can then be used to enhance the campaigns that have proven to be the most effective.

Identify customer insights

You can also track any phone calls made according to digital marketing campaigns and a customer’s website experience. This includes who’s calling, how they found your site. And at which point they decided to call.

Taking this a step further by using speech analytics, your marketing team can gain a deeper insight into what a customer has said over the phone.

Clear source-to-conversion data, enables a direct source to the original keyword a caller used to reach your website.

Overall, this builds strong customer profiles and full visibility of their website journey, creating more successful digital marketing strategies, specifically suited to customers and engagement.

Boost conversion rates

Call tracking allows all conversions to be monitored, including live chats, and across various channels in real-time for the entire visitor journey.

These findings can help you understand conversions better and easily identify a website’s best-performing keywords and campaigns.

Likewise, it can help to identify underperforming channels. And this is making it easier to utilize business funds accordingly.

With the ability to analyze customers’ conversations, this data can be used to alter ads to drive more revenue, in turn generating more conversions.

Get more leads

Call tracking (in particular, call-to-action tracking) also helps to create more leads by identifying which online and offline campaigns are driving the most calls.

If there are a number of calls to action on a website, a call-to-action report can be created. This identifies the calls which played a part in a completed action, like a download.

Looking at this in more detail, your marketing team can view how that event contributed to an action, with the help of first-click to last-click attribution.

It’s evident that incorporating call tracking into your business can take your company to the next level. By providing key data to fully understand how efficiently your business runs.

Such vital data collection from call tracking software can make a large difference between a successful and unsuccessful business or campaign.

Data-Driven Decision Making via Call Tracking

It provides valuable data and insights into customer behavior, preferences, and needs. By analyzing call data, businesses can make informed decisions about marketing strategies, customer service improvements, and product offerings.

Optimizing Marketing Campaigns

By assigning unique phone numbers to different marketing campaigns, businesses can track the effectiveness of each campaign. This allows them to allocate resources to the most successful campaigns and refine those that are not performing well.

Improving Customer Service

It helps businesses understand customer needs and pain points. By analyzing call recordings and customer interactions, businesses can identify areas for improvement in their customer service processes and train their staff accordingly.

Identifying High-Performing Keywords

For businesses that engage in online advertising, it can help determine which keywords or online ads are driving phone calls. This information can optimize online marketing efforts and increase ROI.

Measuring ROI via Call Tracking

With call tracking, businesses can attribute phone call conversions to specific marketing efforts. And this is enabling them to calculate the return on investment for each campaign accurately.

Understanding Caller Demographics

Some call tracking solutions provide caller demographic information, such as location and age range. This data can help businesses better understand their target audience and tailor their marketing strategies accordingly.

Enhancing Sales Performance

Call tracking enables businesses to monitor sales calls and analyze the performance of their sales representatives. This allows for targeted training and coaching to improve conversion rates and customer satisfaction.

Identifying Opportunities and Trends

By tracking data over time, businesses can identify emerging trends and potential opportunities in the market. This insight can help in developing new products or services to meet changing customer demands.

Competitor Analysis via Call Tracking

Call tracking can also be used to monitor the call volume and performance of competitors. Understanding how competitors handle customer calls can provide valuable insights for businesses looking to gain a competitive edge.

In conclusion, call tracking is a powerful tool that can provide valuable data and insights to businesses. By leveraging call tracking technology, businesses can make more informed decisions, optimize their marketing efforts, improve customer service, and gain a competitive advantage in the market.