Google Fundamentals of Digital Marketing is a free online course. And it covers the basics of digital marketing in an engaging way. It is perfect for beginners but also offers valuable insights for those with some experience. The course is divided into several modules. And each is focusing on different aspects of digital marketing.
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Even if you are an experienced marketing coordinator, the seven courses offer a fantastic refresher since they rapidly begin to improve abilities.
If you want take the certificate, you do not need to meet any specific educational prerequisites. Or such as prerequisite courses, or prior knowledge. You may become up to speed even if you have no prior knowledge of marketing because everything is described in great detail.
Fundamentals of digital marketing Google Certificate Topics:
Here you will learn about search engine marketing, search engine optimization, display advertisements and overall Google advertisements. And possibly there is a lot of emphasis on Google products, as you might expect.
The course covers creating product listings and an online shop for e-commerce as well as online marketing channels. Such as campaigns and customer journeys. A comprehensive course on email marketing is also available. Understanding the marketing funnel will help for implementing your campaigns.
- Search Engines and SEO for Google Search Engine
- Content Marketing with different types and tools
- Social Media Marketing and different ways to connect with potential customers and build your brand.
- Crafting effective email campaigns
- Google Analytics and data reading for improvement
- Digital Advertising including Google Products such as search ads, display ads, Youtube ads and typess.
Why Enroll in This Course?
- Among the greatest aspects, this course totally free! Since you can access the course from anywhere at any time, it is quite practical for people working all time.
- You will get an Google certification after finishing. This may be a great addition to your CV. Because you aredemonstrating your interest in learning new things and your proficiency with digital marketing.
- The course is quite engaging for users. Because with hands-on activities and real-world scenarios, it supports your learning.
- If you wish to catch up eaach digital marketing trend, then it is time to learn newest trends and best practices with this digital marketing bootcamp.
How to Begin Fundamentals of digital marketing?
For that you just need to visit the Google Digital and sign up. Then, you can follow the instructions on the screen.
What is the duration of Google Fundamentals of digital marketing?
If you follow the suggested 10 hours of study each week, you should finish the course in six months.
Although the first course, Foundations, take a whole day, you can do it sooner. It truly depends on how much prior information you have, how quickly you read. And whether you watch the films at 1.5x speed and if you choose to skip the segments with experts discuss their jobs.
Evaluations and passing
Practice tests are present in every module. So you can get ready for final exam. There are additional tasks to do tough. Such reflection tasks that include conversation starters. You may read what other people have written in the forums as well.
How To Become A Digital Marketer With Digital Marketing Bootcamp?
A digital marketing bootcamp is an intensive training program. And it equips you for practicing digital marketing. These bootcamps typically cover a wide range of topics like Google Fundamentals of Digital Marketing example. They are usually short-term and focused on hands-on learning.
One of the key benefits of bootcamps is their focus on practical experience. You can benefit it through actively participating in projects, case studies and group work.
Building connections is crucial in the digital marketing field. So, digital marketing bootcamps can help you meet your instructors and fellow students. These can bring potential job leads as you attend networking events, workshops and webinars offered in bootcamps.
Becoming a Digital Marketer or Choosing to Work with Digital Marketing Agency for Small Businesses
Becoming a digital marketer can be an exciting journey tough. Whether you choose to run digital marketing yourself or collaborate with a digital marketing agency, there are plenty of opportunities for everyone here.
For small businesses, partnering with the best Google Ads agency can be easiest and most rewarding option. Because they have the expertise to create targeted campaigns on behalf of you. In this way, businesses can maximize returns for their limited budget at hand.
But again, depending on your business needs and checking out effective strategies, you can either develop your skills to manage these campaigns or rely on professionals. These people are the ones specializing in optimizing ad performance.
What other digital marketing ideas and tools to use?
After completing Google’s Fundamentals of Digital Marketing course, there are several tools and topics you can explore such as below.
- For social media advertising, you can look at other platforms such as Linkedin Spotlight Ads for B2B marketing. While also you can learn and uncover benefits of Facebook Ads to access Instagram and Facebook ads. Because digital marketing does not end with Google products.
- You can learn other SEO tools in the market like Moz or SemRush for better campaigns even if it is for Google Ads.
- You can check out blogging and CMS platforms while content creation. Such as WordPress or HubSpot.
- YouTube Marketing and understanding how to optimize videos for SEO is another dimension in digital marketing ideas.
- Google Data Studio to create interactive reports and dashboards.
So, expanding your knowledge beyond Google’s Fundamentals of Digital Marketing will open up new dimensions in digital marketing. Because it is like an ocean for a beginner. But no matter, if you start exploring these tools, you can definitely take more steps to become a digital marketer.
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