Effective Guide to Marketing Project Management
Do you ever have the sneaky sense that your marketing staff could be better organized? Marketers are frequently involved in new projects, from conducting client surveys to organizing a new product launch. Even if you’re not a project manager, you’ll be forced to participate in the project management process at some point. So, let’s look at how to use project management best practices to excel in marketing project management by examining the project management framework in detail. We have also listed some of the best marketing project management software you can benefit from. Marketing project management tools can make managing a project much easier if you are not familiar with the process.
What Is Marketing Project Management?
Marketing project management establishes a structure for completing marketing tasks. From marketing campaigns and product launches to SEO audits and competitor analysis, it can help teams finish all types of tasks on schedule and budget. Easy cooperation, greater coordination among team members, and more efficient project delivery are advantages of marketing project management.
A project management framework combines all of the people and tasks required to complete a campaign or piece of work together in one place. Project management, for example, could be used to organize a team effort amongst graphic designers, content writers, market researchers, and strategists for a brand campaign.
Why is Project Management Important?
1. Strategic Alignment
Project management is essential since it guarantees that the output is precise and adds real value to the business opportunity. Instagram is the ideal platform to promote content if you have a business that benefits from the design of your product or if you offer a service with a visible end result.
Every client has a set of strategic goals in mind, and the projects we work on for them assist them in accomplishing those goals. Because one of a project manager’s tasks is to ensure that projects are appropriately architected to fit nicely inside our client’s strategic frameworks, project management is essential.
Having a solid project management framework is crucial in every field. A team without project management is like a ship without a rudder; it moves but lacks direction, control, and purpose. The same thing happens with content strategy in marketing campaigns.
Leadership encourages and facilitates team members’ best efforts. Leadership and vision are provided through project management, inspiration, roadblock removal, mentoring, and inspiring the team to accomplish their best work.
3. Clear Focus & Objectives
Project management is essential because it ensures the implementation of a comprehensive strategy for accomplishing strategic goals. The whole point of these strategies is to grow the number of your clients and increase the income.
On the other hand, when teams are allowed to figure out project management independently, they frequently work without adequate briefings or a defined project management framework. Projects often lack focus, have hazy or unclear goals, and leave the team unsure of what they’re supposed to be doing or why.
How to Use Marketing Project Management?
A four-phase project life cycle can be used to manage most marketing projects:
Step 1: Start
The commissioning stakeholder (i.e., the client) and key project stakeholders from the marketing team will identify and agree on the project’s objectives at the outset of the project. The goals can then be converted into project goals, which serve as the foundation for a project charter. When all of the major parties have signed this document, the project will begin.
Step 2: Plan
The team can agree on a project budget and deliverables once the project goals have been set. The team creates a marketing project plan consisting of numerous tasks after establishing the project’s deliverables. Each member of the team has a specific task. If the project is complex, more tasks are needed. For instance, if you’re an SEO content marketing agency offering services, such as keyword research content creation, and backlinks outreach. Your flow could include things such as:
- Having a project manager to assign the whole strategy.
- Assigning articles and landing pages to writers after doing keyword research.
- Defining a set of stages for the whole process.
- Creating another project overview for various SEO processes, such as acquiring backlinks and doing technical audits.
- And so on…
Step 3: Execute
This is the stage in which the team begins putting the project strategy into action.
During execution, the team members in charge of project management will also be in charge of task management for the rest of the team. This includes keeping track of task progress and reporting on it, establishing new tasks as needed, and removing ‘blocks’ or obstacles that prevent completing tasks.
Step 4: End/Evaluate
The job is finally finished. What occurs in this phase will be determined by the marketing team’s interaction with the project. When a one-of-a-kind piece of work is delivered to the commissioning stakeholder, the project may be considered finished. But it doesn’t end there! Marketing is an apparatus that works best when it’s data-driven. For instance, if you’ve had a successful Instagram marketing campaign, it may be worth revisiting which factors led to success, such as:
- When did you post your content?
- Which formats worked the best for virality?
- Which hashtags worked the best?
- What types of users shared your content the most?
While it may be difficult to acquire granular data on these, you can use tools to facilitate this process! Buffer and Later provide advanced analytics to help you figure out how your content has performed and how you can replicate your past successes. At the same time, Flick also provides advanced hashtag research and analytics that help you figure out which hashtags help you reach new users and gain followers.
Marketing Project Management Tools
There are different marketing project management tools used to organize and plan everything. Check out the marketing project management software we have listed below if you’re seeking a new project management software or want to start using one for the first time.
Basecamp is one of the most popular marketing project management tools. Many businesses turn to Basecamp when they need basic, easy-to-use task management and communication system that just works.
Workamajig combines the departments of accounting, client management, new business, creative, media, traffic, and production, as well as their tasks, into a single platform. If you are looking for a marketing project management software that includes a wide range of departments, Workamajig might be the one.
nTask comes with a multitude of features and customization choices to fit your team’s needs. For example, they recently released an interactive Gantt Chart user interface that allows users to modify anything to their liking.
ClickUp is a marketing project management software used by many marketing organizations to manage their campaigns, clients, SOPs, and other things. With guest permissions, you can engage with your team, work with contractors and clients, and connect your data all in one spot.
New business, accounting, client services, traffic, and creative departments all benefit from FunctionPoint’s tools.
Final Thoughts on Marketing Project Management
Teams and clients are exposed to chaotic management, unclear objectives, a lack of resources, unrealistic planning, excessive risk, low-quality project deliverables, projects that run over budget, and projects that are delivered late if the projects are not managed properly.
Great project management is important because successful projects are led by project managers who have received extensive training.
Project management brings together and empowers happy, motivated teams who believe their job matters and are inspired to achieve their best. And that project management-capable team ensures that the appropriate stuff is produced; stuff that generates a genuine return on investment and results in satisfied customers.
Business Developmeny Manager at PAS InfoCom Technologies Ltd. Experienced in project management with a demonstrated history of working in the information technology and services industry.