How To Simplify An E-Commerce Business Development Plan?
In today’s competitive e-commerce market, your business must find ways to help distinguish itself from the competition. One of the best ways to do this is by developing a solid business development plan. However, creating an e-commerce business development plan can be complicated and time-consuming. Fortunately, there are ways you can simplify the process.
Before you go over the entire plan, evaluate your business model and how it suits your e-commerce enterprise. If your existing business model doesn’t seem to fit your business objectives, you must be open to various resources that will provide help for business to develop and grow.
Steps For A Simplified E-commerce Business Development Plan
The best way to simplify an e-commerce business development plan is by focusing on what’s most important for success. When you know what those priorities are, it will be easier to develop a plan and execute it.
Determine The Right Business Model
One of the first things you have to do is determine the suitable business model to suit your business objectives. Three of the most popular e-commerce business models are wholesaling, drop shipping, and white labeling.
- What is Wholesaling?
Wholesaling is when a company buys products in bulk from the manufacturer and then sells them to other retailers.
Dropshipping is a business model where a retailer has no inventory but instead sends customer orders directly to manufacturers who ship and deliver goods as requested.
- What is White Labeling?
White Labeling means that you can customize your products with your brand name or own logo before selling them.
Determining the suitable business model for your e-commerce business will make it easier for you to decide which areas to focus on when performing a SWOT analysis.
Do Your Research
SWOT analysis is a strategic planning technique that can evaluate the strengths, weaknesses, opportunities, and threats of a particular business proposal. When you perform a SWOT analysis on your e-commerce business, there are some things you need to keep in mind:
- What are your strengths and weaknesses?
- How can you use these to your advantage in the future?
- Are there any opportunities or threats that might harm your business if left ignored?
- Which strategies will help you address those challenges, and how will they work with what makes your e-commerce business unique?
Your main goal in doing research is to identify potential problems before they happen and devise a plan of action if the worst-case scenario does occur.
Choose The Right Platform To Build Your Store
Because the market for the e-commerce industry is continuously growing, the number of companies that use an e-commerce platform is also increasing. It’s essential to choose the right platform that suits your business needs to create an e-commerce store successfully and efficiently.
It’s also a good idea to keep yourself updated with the latest trends and developments from other successful companies so you can use their experience as a reference point for your decision-making process. Just remember not to blindly follow them; only focus on what works for your brand.
The right platform for your store depends on how you want to manage your business. If you’re looking for a do-it-yourself (DIY) solution, then go for those that offer all the tools you need out of the box without the need for you to install any third-party software or plugins. The downside of this is that you need to buy the software and manage the process by yourself.
If your business needs a scalable solution, then go for platforms that offer add-ons or plugins that you can easily purchase from the provider’s online store.
Build An Online Store With Good UX Design
The final step to business simplification is building an online store with a good UX (user experience) design. A good UX design will make it easier for visitors to find and purchase the products they’re looking for, thus reducing costs associated with operational expenses such as customer service. And because a well-designed site can be accessed from multiple devices (web browser, mobile phone, tablet, and many more), it’s easy for customers to purchase products from anywhere.
It would be best to remember that your online store is like a physical store, so it should be designed with the same level of care and attention to detail. When a customer visits your site, they evaluate how easy you make it for them to find what they’re looking for. So, from finding products on the homepage to searching through product pages, adding items to their cart or wish list (or both), checking out and paying for their purchases, you want to make it as easy for them as possible. Consider hiring a UX design firm like Clay.Global to guide you in achieving a user-friendly e-commerce site.
Final Words on Creating an E-Commerce Business Development Plan
Creating an e-commerce business development plan can be complicated and time-consuming, but these steps should simplify it. An excellent place to start is by determining the suitable business model for your company. Once you understand what type of store fits your products or services, create a research plan that will identify your business’s strengths and the potential problems you might face in the future. Furthermore, choosing the right platform to build your e-commerce store is also essential as it will allow you to design the store so that it’ll be convenient for your customers to visit and purchase.
A dedicated Career Coach, Agile Trainer and certified Senior Portfolio and Project Management Professional and writer holding a bachelor’s degree in Structural Engineering and over 20 years of professional experience in Professional Development / Career Coaching, Portfolio/Program/Project Management, Construction Management, and Business Development. She is the Content Manager of ProjectCubicle.