How To Do Better SWOT Analysis In 2022
Tracking the performance of an organization is necessary to ensure things are running smoothly. Businesses encounter numerous challenges, projects, and opportunities as they grow. However, how does one define its priorities? Which initiatives and strategies should you execute? And which challenges should you resolve immediately?
SWOT analysis can help determine that. It’s a framework that helps develop a roadmap for your business, aiming to promote better performance and minimize roadblocks along the way.
Moreover, it helps identify significant success and competitive factors in particular business areas. This article will walk you through an overview of SWOT Analysis, how it can help you, and how to execute a better one for your business.
What Is SWOT Analysis?
SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. SWOT Analysis is a strategic planning technique that highlights the internal and external factors of a business. Internal factors are strengths and weaknesses, while external factors are opportunities and threats of a business.
By identifying these, a business knows what it does best and which areas need improvement to boost its performance and gain a competitive edge.
Steps To Do SWOT Analysis Better
Collecting a broad range of insights through SWOT analysis can help gather relevant information. Read on to implement the following steps to conduct an effective SWOT analysis.
Step # 01 Establish Business Objectives
The first step to conducting a successful SWOT analysis is establishing a clear goal. It allows businesses to determine what their main aim should be. Setting business objectives and goals also identify key stakeholders, such as employees and investors, and also highlights the direction your business plans to take.
For example, when launching a new product or service, you need to determine what goals this launch will have.
Step # 02 Conduct Market Research
Understanding where your organization stands concerning the market is crucial before executing a SWOT analysis. Some helpful steps include conducting a brainstorming session with team members and partners to get familiar with a range of perceptions.
Step # 03 Identify Business’s Strengths & Weaknesses
Strengths are those factors that highlight where your business is doing well. List those that offer an advantage to your company and the things that your competitors can’t beat. These typically include competitiveness, workforce, employee experience, financial resources, etc.
Suppose we are conducting a SWOT analysis to evaluate your new marketing strategy.
So, when looking at your marketing strategy, you would like to evaluate how the audience perceives your brand – is it well-known? Even if it’s not easily recognizable with a diverse audience, is it popular among the targeted audience? Listing questions like these can help devise your marketing strategy and highlight where you’re performing well and where improvement is needed.
Similar to business strengths, it’s also critical to identify which roadblocks or weaknesses hinder you from achieving goals? Keep in mind that this section isn’t about highlighting the negative impact of your business. Instead, it’s a process to anticipate any potential roadblock that could hinder your success path.
Moreover, when identifying weaknesses, consider areas where your organization makes the least profit or lacks resources.
Step # 04 Examine Business’s Opportunities & Threats
Once you’ve identified your business’s strengths and weaknesses, it will be easier for you to list possible factors that could create opportunities or threats.
It’s essential to identify opportunities in SWOT analysis. The questions for opportunities include:
- What resources should your business use to generate effective results?
- Which steps can help your business stand out in the relevant industry?
Moreover, highlighting potential threats can help businesses prepare for them in advance. The questions could be:
- What roadblocks prevent us from reaching our goal?
- What trends are going on in the relevant industry?
Step # 05 Develop Strategies Accordingly
Once you’ve listed your SWOT (strength, weaknesses, opportunities, and threats), it’s time to prioritize them accordingly. You can now develop strategies according to this list and evaluate performance.
To Sum Up
Organizations have been using SWOT analysis for over 50 years. It is an essential technique in evaluating and understanding the health of a business. It highlights where you’re performing better and identifies which areas need improvement. These factors can help a company make strategic plans to achieve its goals.
Vice President, İntelligent Design & Consultancy Ltd
Over 12 years of global & rich experience in Portfolio & Program Delivery Management in leading & managing IT Governance, PMO, IT Portfolio/Program, IT Products, IT service delivery management, Budget Management, and more.