3 Mistakes that Hurt Your Chances of Ranking on SERPs
It displeases us a lot when we put so much effort into creating content and optimizing it to rank higher on the search engine result pages (SERP), but it still fails, and we feel like we wasted our time and energy. But did you know that some common mistakes could hurt your chances of ranking on SERPs higher? This article will discuss three of these mistakes so that you can avoid them. And give your website a better chance of showing up on the first page of search results. So, grab a coffee, sit back, and let’s dive in!
Neglecting Mobile Optimization
Of course, your website looks great on a desktop, but what about the devices everyone holds in their hands? Neglecting mobile optimization is one of the biggest credit union SEO mistakes. With more and more people using their phones to access the Internet, failing to optimize your website for mobile can significantly impact your search engine rankings. Google has even started using mobile-first indexing, prioritizing mobile-friendly websites in their search results.
Ignoring the mobile audience can also hurt your chances of attracting new members to your credit union. If someone visits your website from their phone and it’s not optimized for mobile, they will likely have a poor user experience. And it applies to everyone, regardless of your niche and what kind of audience you’re targeting. If your website is not mobile-friendly, then this could lead people to leave it quickly and seek out a competitor with a better mobile presence without thinking twice.
Consider offering a dedicated app for members who prefer accessing their accounts through their phones. By prioritizing mobile optimization, you’ll improve your search engine rankings, make people stay longer, and provide an enhanced user experience for potential new members.
Failing to Focus on Relevant, High-Quality Content
While an aesthetically pleasing website can attract visitors initially, your content will keep them engaged and encourage them to stay longer. The more engaging and informative your content is, the more likely people are to share it with others or link back to it.
Moreover, Google’s algorithms are becoming increasingly sophisticated and can accurately detect the quality of your content. So even if you think that you’re getting away with using subpar content for now, it won’t be long before Google catches up to you and penalizes your site accordingly.
However, creating quality content isn’t just about filling up space on your website. You must ensure your content is relevant, informative, and easy to understand. This means using simple language instead of technical jargon and avoiding overly promotional language. Additionally, you should ensure that your blog posts or articles are properly formatted with headings, subheadings, bullet points, and images for better readability and to avoid keyword stuffing at all costs.
Ignoring On-Page Optimization
On-page optimization is optimizing individual web pages to rank higher and earn more relevant traffic on search engines. It involves optimizing title tags, headers, meta descriptions, images, and internal links. Neglecting these on-page factors can lead to poor user experience and lower search engine rankings.
In addition to hurting your SEO efforts, ignoring on-page optimization could affect your website’s overall performance. Poorly optimized pages may have slow load times or broken links that can frustrate users and drive them away from your site. This can negatively impact bounce rates and ultimately lead to declining conversions.
Other Mistakes to Avoid If You Want Ranking on SERPs
- Keyword stuffing. Overusing keywords in your content can harm your rankings, as it can be seen as spammy and low-quality content. Instead, focus on creating high-quality, relevant content that naturally includes your target keywords.
- Poor website structure. A poorly structured website can make it difficult for search engines to crawl and index your pages. And it can negatively impact your rankings. Make sure your website is well-organized, with clear page hierarchies and easy-to-navigate menus.
- Thin content. Content that is too short or lacks substance can be seen as low-quality by search engines. Aim to create in-depth, informative content that provides value to your audience.
- Duplicate content: Having duplicate content on your website can harm your rankings, as search engines may have difficulty determining which version of the content is the original. Make sure to avoid duplicating content across different pages or websites.
- Slow page load times. Pages that load slowly can negatively impact user experience, which can in turn harm your rankings. Make sure to optimize your website’s performance, including image sizes, caching, and server response times.
- Lack of mobile optimization. With the majority of internet traffic now coming from mobile devices, it’s essential to have a website that is optimized for mobile viewing. This includes responsive design, mobile-friendly navigation, and fast load times on mobile devices.
- Ignoring local SEO. If you have a local business, it’s important to optimize your website for local search. This includes incorporating location-based keywords, claiming your Google My Business listing, and building local citations.
Conclusion on Ranking on SERPs
SEO mistakes can adversely impact your success, so take the time to audit and improve your website. Make sure to optimize your content and remember to track keyword performance continually. Ultimately, the goal is to be discovered online and appear in search results. By following these strategies, you can avoid these common mistakes to boost traffic and help your business reach its goals. By avoiding these common mistakes and prioritizing best practices for SEO, you can improve your chances of ranking on SERPs and driving more traffic to your website.
Adhar Dhaval is experienced portfolio, program and project leader with demonstrated leadership in all phases of sales and service delivery of diverse technology solutions. He is a speaker sharing advice and industry perspective on emerging best practices in project leadership, program management, leadership and strategy. He is working for the Chair Leadership Co.