Marketing Nous was founded in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart is a highly experienced educator, facilitator and speaker who works with expertise-based businesses to develop sales team performance and income results. Training programs are always customised to suit the customers team, culture and industry with participants being covering a range of roles across technical staff, professionals, business improvement teams and managers.A firm that sells a service or a technical/blend goods where the customers is relying on the information, experience and insights from the seller, is an expertise-based business. That is, the expertise ensured by the seller is a major component of the customer’s buying experience.
Marketing Nous customers are expertise-based businesses that sell:
-Business-to-business services – in a wide several of areas involving design, environmental consulting, education, maintenance, security and software
-Technical, industrial or mixed goods – in the business-to-business sector involving instrumentation, medical goods, custom designed textiles, printing, construction goods, and process equipment
-Professional services – such as management consulting, accounting, law, engineering, insurance, finance and superannuation resource.