Smarter Selling the other  production sales reach a perfect salesperson is how would your customer finish this sentence Keith Dugdale bestselling author of Smarter Selling other generation sales strategies to meet your buyers wants all time has been asking customers to complete this sentence for over 20 years. Their responses have shaped IoweU a sales training workshop that teaches delegates how to build longterm honest based retainable relationships.Forward thinking organizations have tried in recent years to adapt their sales approach by breaking away from the aggressive tactics they employed in the 20th Century. This has outcomed in the improvement of consultative selling. However in practice not much has changed. The IoweU approach is a refreshing new sales approach is one that will transform your client relationships into lasting high worth partnerships.Through a series of easy to learn equipments and techniques we will show you how to develop  your sales abilites and consequences by adapting your perspective on 3 key aspects of the sales process Control Structure Insights and experience sharing