The IDM exists to support, encourage and improve marketing performance with development programs to help you be the best you can be.

The Institute of Data & Marketing – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning.

For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do. Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content. Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates, and awards. Everything you need to boost your career, under one roof.

Why choose the IDM?

• In 30 years they’ve trained over 100,000 delegates in over 28 countries.
• You can be sure that all content is relevant and up to date, as all courses and qualifications are taught by practitioners with real-world experience.
• You’ll take part in practical courses, where the emphasis is on achieving immediate and long-term obtains.
• You’ll be assigned a course coordinator who will look after all your learning wants.
• You can demonstrate your professional growth through the IDM CPD scheme.
• You can get bespoke, on-site programs for your organization when required.
• As part of the DMA Group, we deliver industry best-practice training in line with our responsible marketing remit.