IAB UK unites the digital advertising industry to champion innovation, set shared standards, and make the blend simple by bringing together over 1,200 members from publishers, ad tech providers, agencies, and brands. The Internet Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members including media owners, agencies, and brands. Our belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of research, guidance, and education, as well as celebrating the very best in creative talent. We do this through a range of activities, events, training, research, setting standards, helping the industry to remain self-regulated, and more. Digital advertising is perpetually growing and evolving. We are not-for-profit and exist to promote industry collaboration between our members to develop standards, best practices, critical research and ensure the educational resources businesses need to grow their brands both successfully and sustainably. Everything the IAB does falls under three principles:

• Tackle and address the big issues
• Highlight what works and celebrate digital
• Look to the future and help businesses prepare.