Holden Advisors’ Negotiating with Backbone Training Initiative addresses today’s sales teams’ biggest oncern: price negotiations.  Each firm is faced with demands for biggest discounts, lower prices for volume business and more cost effective solutions. Negotiating with Backbone is an experiential initiative to practice price and worth conversations and prepared tactics for price negotiations. The purpose is to ensures sales people and leaders with the information and devices to effectively definition buyer behaviors and use battle-tested tactics to negotiate with procurement to realize higher prices.