The KPIA certification course provides an introduction to KPIs and their strategic context and then introduces participants to a step-by-step methodology that can be used to develop various types of KPIs. Through short lectures, case studies, and applied exercises, participants learn the fundamentals of KPI development, how to get true buy-in to performance measurement by building a performance measurement culture, and how to strongly align measures that drive improvement to strategy.

The focus of Day One is on understanding basic KPI terminology and the purpose of measurement, as well as the strategic context needed to develop and align meaningful KPIs. In Days Two and Three, participants learn the fundamentals of KPI development and focus on making strategy measurable and easier to communicate and cascade. They select and design KPIs in a consistent way, using the right data and with the right ownership. With this knowledge, the participants design insightful and actionable reports and dashboards that focus discussion on improvement and are able to clearly see the real signals from measures about whether performance is improving or not.

At the end of this course, participants will understand how to clearly communicate desired results and make lasting improvements in performance. They will be able to tightly align measures to strategy, and measure intangible goals, while streamlining the measurement and reporting process to reduce cost and effort, and cycle time. By learning KPI Development, participants will get everything needed to create measures that transform an organization’s performance.

Candidates must pass a 25 question exam given at the end of the course in order to receive the certification from the George Washington University Center for Excellence in Public Leadership.