Identity Driven Entrepreneurship (IDE) is a one-day course designed to address the issues of personal and team identity, purpose, destiny, and fulfillment for work-life integration in entrepreneurship. IDE covers a range of personal assessment tools and applies learning to define business purpose, culture, and values for maximum productivity, fulfillment, and work satisfaction. Students walk away with an understanding of personal identity & purpose, and how to spot a good business idea that aligns with their identity.