What You Will Learn :
- Recognize the wide-ranging marketing roles and functions within different organizations
- Apply modern techniques for conducting marketplace analysis
- Align the 4 Ps with your products, services, and customer wants
- Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
As a marketing professional, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.
Who is this course for?
If you are a newly-appointed marketers; product, brand, and advertising manager; business professional or an executive who need a clearer understanding of marketing’s role in generating profits, this programme is for you.