The Diploma in Social Media for Business, accredited by City & Guilds is aimed at individuals who understand the basics of using social media but now want to apply it to market a business. The qualification mixes practical technical knowledge of using the various social media channels with a rigorous marketing approach to ensure that everything learnt can be immediately applied and measured to test whether it is achieving the desired outcomes. The course is taught using a combination of webinars and e-learning modules with unlimited and personal tutor support so you can learn from wherever you happen to be in the world.

This qualification is delivered online through a series of regular, live, online group seminars. These not only provide the opportunity to seek guidance directly from your course tutor but also offer the opportunity for group discussion and interaction. These class webinars are supported by online E-learning modules which are completed in the learners’ own time between seminars. To achieve the qualification, learners must complete the following units: