What You Will Learn :
- The business value of employee engagement.
- Strategies for creating and deepening engagement.
- Engagement tactics to connect with senior leadership, managers, and employees.
- Tools for rewarding employee participation in corporate citizenship programs and measuring engagement.
By engaging employees in corporate citizenship, your company can derive a variety of benefits, including: greater productivity, improved reputation, increased employee retention, and lower cost of recruiting. A recent Gallup study found that 70 percent of U.S. employees are disengaged at work (87 percent of workers globally), and estimates that actively disengaged employees cost U.S. businesses $450–$550 billion per year in productivity losses. Corporate citizenship initiatives, especially volunteer and giving programs, have the potential to increase engagement. This course explores strategies, tools, and leading practices for designing your corporate citizenship with the objective of improving employee engagement.
Who is this course for?
HR professionals responsible for measuring and improving engagement; those wanting to increase participation in community involvement programs; those seeking to get higher employee engagement numbers; corporate citizenship professionals responsible for employee volunteer programs, Green Teams, and/or communicating with employees; corporate citizenship professionals developing or refreshing their company’s CSR strategy; and other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs.