The aim of this program is to provide delegates with the strategic tools required to manage the business into the future through effective thought processes and practical planning techniques. Delegates will leave with the ability to turn their vision and ideas into an achievable business strategy, which will drive the company’s future success in the medium and long term. Although each delegate is responsible for driving their team to meet their goals the business strategy is the roadmap they must first develop if they have any chance of success. Practical in style, delegates will be required to develop a ‘live’ business strategy as part of the program.

The importance of business strategy

The six stages of business strategy

• Stage 1 – Analysis
• Stage 2 – Objectives
• Stage 3 – Strategy
• Stage 4 – Tactics
• Stage 5 – Checks
• Stage 6 – Evaluation

Types of business strategy

• Competitive Strategies
• Cost Leadership Strategies
• Differentiation Strategies
• Development Strategies

Selecting a business strategy model for your business

Practical application of strategic models

Business strategy simulation exercise

• Modelled exercise to check understanding

Practical case study exercise

• Evaluating the current business strategy
• Constructing your business strategy

Presenting your business strategy

• Hints and tips on presentation skills

Evaluating your business strategy

• Evaluating consequences
• Predicting outcomes and success / failure scenarios
• Individual and group feedback on the strategy outcomes and implications