Creating a Marketing Plan
Creating a Marketing Plan
Address: 117 El Altillo
Los Gatos
California
95032
United States
Los Gatos
California
95032
United States
What You Will Learn :
- Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures
- What is Marketing?
Description
This workshop will enable you to learn the elements of marketing including target personas, market differences, target markets, product positioning, value proposition, messaging, marketing strategy, media, mix, packaging, bundling, marketing communications, distribution channels, budgeting, launch and sustaining marketing of an effective marketing plan and how to write it for your product.
TRAINING CONTENT
FOUNDATIONS:
- What is Marketing?
- Creating Insanely Great Customers
- Personas
- Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures
PREPARATION FOR PLANNING:
- Target Market(s)
- Positioning
MARKETING PLAN:
- Value Proposition, Messaging, and Messages
- Marketing Strategies, Objectives, Types, and Techniques
- Media, Mix, and Plan
- Packaging and Bundling
- Marketing Communications
- Channels
- Typical Product Marketing Manager Activities
- Timing, Budget, and Schedule
- Responsibilities
- Sustaining/Ongoing Marketing Plan and Metrics
Course Supplier
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