This workshop will enable you to learn the elements of marketing including target personas, market differences, target markets, product positioning, value proposition, messaging, marketing strategy, media, mix, packaging, bundling, marketing communications, distribution channels, budgeting, launch and sustaining marketing of an effective marketing plan and how to write it for your product.

FOUNDATIONS:

• What is Marketing?
• Creating Insanely Great Customers
• Personas
• Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures

PREPARATION FOR PLANNING:

• Target Market(s)
• Positioning

MARKETING PLAN:

• Value Proposition, Messaging and Messages
• Marketing Strategies, Objectives, Types and Techniques
• Media, Mix and Plan
• Packaging and Bundling
• Marketing Communications
• Channels
• Typical Product Marketing Manager Activities
• Timing, Budget and Schedule
• Responsibilities
• Sustaining/Ongoing Marketing Plan and Metrics