Identify typical sources of institutional knowledge, including Customer Relationship Management (CRM) applications, transaction data, social media, marketing sources. Compare and contrast structured and unstructured data. Deploy specific tactics for working with cloud-based data, including cloud-native data, migrating data to or from the cloud. Summarize ways that data is used to drive business decisions. Deploy tools for capturing and analyzing data, including Hadoop, R Project, custom database applications. Extrapolate information using data obtained from new and traditional data sources, including Web and social media logs, marketing, sales, technical support, customer relations. Determine relationships between organizational efforts and business outcomes. Identify ways to capture and represent data, including creating dashboards (e.g., executive summaries), creating reports and charts, using traditional and Web-based tools.