Fundamentals of Data Analysis

• Pre-Assessment Questions
• The Importance of Good Data
• Centralized Data Benefits Structured vs. Unstructured Data
• Forgetting Steve Jobs
• Typical Sources of Business Data
• Search Engine Optimization
• Business Decisions in the Nonprofit Industry

Introduction to Big Data

• Big Data
• The Importance of IT Data Management
• IT Business Environments
• Cloud-Based Data
• Cloud-Native Data
• In-House Data
• When to Migrate In-House Data to the Cloud
• Variations of Cloud-Based Systems
• Typical Databases Used for Data Analysis
• Data-driven Business Decisions
• The Internet is Worthless

Working with Data Sources

• Data E-Harmony: Working with Different Departments to Bring Data Together
• The Purpose of Customer Relationship Management (CRM)
• CRM Integration: A Banking Scenario
• Obtaining Data from E-Mail and User Forums
• Obtaining Data from Other Knowledge Bases
• Obtaining Data from CRM and Business-To-Business Frameworks
• Transaction, Payment and Inventory Data
• Using Multiple Data Sources InStyle Publishing

Tools for Capturing and Analyzing Data

• Capturing Data: Tableau Public
• Capturing Data: Google Fusion Tables
• Capturing Data: OpenRefine
• Overview: Hadoop-Based Environments
• Capturing and Analyzing Data in Hadoop
• The R Project
• Additional Software for Data Capture
• Playing With Big Data

Analyzing and Reporting Data

• Network Traffic
• Organizational Efforts and Business Outcomes
• Best Methods to Capture and Report Specific Data
• Data Analysis and Reporting Dashboards
• Create Reports and Charts
• Create a Presentation for Reporting Data
• Frequently Asked Questions for Presentations
• Better Business Through Data