Have you ever shopped online and been presented with additional items you didn’t even know you wanted? Before you know it, you’ve selected two additional items at check out. You’ve just been upsold and feel good about your upgraded selections or add-ons. Upselling happens every day and sometimes we don’t even realize it!

Just like those shopping recommendations, when you believe in creating great event experiences and adding value for your clients, upselling will feel natural and result in higher revenue for the hotel.

It’s important to understand the purpose and benefit of upselling. It is more than just an attempt to gain additional revenue. Upselling is a way to add value to the client by offering recommendations they didn’t realize would help them create the best possible event experience.

Taking a proactive approach to Upselling sets you apart from the competition! Upselling will also help create long-lasting loyal customers and entice them to refer you to others wanting the same great experience. And the best part, upselling provides YOU with the additional revenue to exceed your goals!

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