It is of vital importance for suppliers to analyse volumes of data, understand the category and the shopper, identify opportunities and land them at a fast pace. This course is CPD accredited.

The course consists of 2+1 classroom days, 6 months apart with support in between these days. Making Business Matter uses Sticky Learning, a unique training method delivered by a world-class tutor that has a wealth of experience in the UK Grocery Industry.

Learning objectives

Participants will be able to:

• Identify their current category competency framework level and what is required to move up the levels.
• Identify more ways to interpret qualitative and quantitative data in order to identify more opportunities that drive category growth.
• Understand the key principles of current Category Management.
• Utilise new language that enhances their Category Management credibility.
• Better understand the shopper, the preparer and the eater.
• Better implement opportunities that have measurable benefits for the supermarket, the shopper, and their business.