Companies such as Google, Disney, Capital One and Walmart are good examples of companies that have effectively used data analysis to drive rapid, precise and highly profitable decisions. A number of recent startups like Splunk and Palantir are based on the application of analytics to large data bases. With the increasing availability of “Big Data”, business analytics are becoming a vital capability for small and large businesses alike.

Participants of this Business Analytics course will be able to:

• Identify, evaluate and capture business analytic opportunities that are value-creating.
• Use the data to develop insights and predictive capabilities using machine learning, forecasting techniques and data mining.
• Understand how optimization can support decision-making in the presence of business constraints and a large number of alternatives.
• Explore the challenges associated with implementing analytical approaches.

Attending the program has the following benefits:

• Help you think critically about data and the analyses based on those data.
• Enable you to identify opportunities for creating value using business analytics.
• Expose you to many different applications of business analytics across sectors and industries.
• Empower you to estimate the value created using business analytics to address an opportunity.