This workshop will enable you to explore and plan for doing the key things necessary for your product(s) to become “insanely great,” a term that Steve Jobs used for encouraging people who worked for him to strive to do the very best they can for their customers. It covers what Apple is doing that has made it the most valuable company in the world and what Hewlett-Packard did to grow 20% per year for 50 years after its founding in 1938 including organizational structure, needed employee competencies, decision-making, and other major factors.

TAKEAWAYS:

• Six Keys to Product Success
• Services are Products Too
• The History and Future of Product Management
• Required Organizational Competencies for Product Management and Product
  Marketing
• Entrepreneur is just French for Product Manager Plus
• Decision Making and Management of the Product Life Cycle
• How the Ideal Product Management Organization Should be Organized
• Importance of Values and Vision to Product and Company Success
• The Perfect Storm, Creating Insanely Great Customers and the Digital Transformation’s Impacts on Product Management and Marketing
• Doing it Right: Start with what People and Organizations “Do”
• Creating the Value Proposition
• The 18 Key Components of a Product Market Strategy before going to Development