An Introduction to Marketing
London
Greater London
EC4M 7DR
United Kingdom
What You Will Learn :
- How to develop marketing plans.
- Communicating with customers effectively.
- Business planning techniques for marketing purposes.
- Price strategy and how to diversify, differentiate and compete.
Description
The introduction to marketing course covers the key concepts in marketing, all in one day. It is ideal for anyone who is looking to begin a career in Marketing, as well as those who need a better understanding of Marketing for other industries.
Course Content: The course is led by an experienced marketing professional, using practical and interactive learning techniques. It covers a number of areas, such as:
- Customer segmentation and how to develop target custom segments.
- How to develop marketing plans.
- Price strategy and how to diversify, differentiate and compete.
- Business planning techniques for marketing purposes.
- Consumer decision making and the psychology behind it.
- Price strategies for maximum profit.
- How to use market research.
- How to build a plan.
- Communicating with customers effectively.
- Social media marketing.
- International marketing.
This course is taught in a Virtual classroom by an experienced tutor, who will use a mixture of theory, interactive sessions, and practical exercises.
Outcome / Qualification etc.
Who is this course for?
The course is ideal for people who are looking to commence careers in Marketing. The course delivers an intensive and interactive one day training course that addresses all areas of Marketing.
The course is also ideal for people working in Marketing, but lack any type of formal training or accredited qualification.
Course Supplier
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